Swaraj is my Birthright – Sulekha launches new range of Inks
The long-awaited Swaraj Range of inks from Sulekha are now available. Initially four shades have been unveiled – Pink Fantasy, Sunkissed Saffron, Turquoise Talisman and Twilight Shades. “More offbeat hues are expected shortly,” said Kaushik Maitra, the Managing Director of Sulekha. “These shades have been developed inhouse based on the requests from the community and it gives me great pleasure to present them. We sincerely believe that the community of fountain pen and ink lovers will appreciate these shades as much as we have derived pleasure in creating them.” Bright, vibrant and vivacious, the Swaraj inks are everything that a new generation of ink lovers have been craving for and are expected to meet the needs of niche users for their journaling and painting needs apart from providing the regulars with a variety of options to indulge their passion.
The Swaraj range of inks are also in keeping with Sulekha’s tradition of sticking to its Swadeshi roots and follows the earlier Swadeshi, Swadhin and Samarpan range of inks, each having its own characteristic features, strictly aligned to the names that they proudly represent. The Swaraj packaging, replete with the soul-stirring quote of Lokmanya Bal Gangadhar Tilak and the shattered chain depicting the colour of the ink inside has been very aesthetically produced to invoke the spirit that the brand represents.
“All Sulekha inks are made using mostly natural ingredients and in strict compliance to the time-tested rules of manufacture that were laid down by the founding fathers of the entity. I can assure the users that like all Sulekha inks, the Swaraj range has also been subjected to stringent quality control norms and have been found to be completely safe for use in all fountain pens,” said Kaushik Maitra. “I would like to reiterate the fact that our inks have stood the test of time and are continuously tested not only by our inhouse technicians, but also in third-party laboratories and can be used in the most expensive fountain pens, as they have been, for over eight decades now.”
Sulekha inks are now available in a host of retail outlets in the city including Sulekha’s flagship store in Jadavpur and the Starmark shops in four of the city’s premier shopping malls. The Sulekha e-commerce site is also fast nearing completion and it is hoped that it will open new vistas in Sulekha’s efforts to make its products available to a wider section of the pen and ink loving population.
Sulekha was established by freedom fighter brothers Shankaracharya and Nanigopal Maitra in 1934, in Rajshahi (now in Bangladesh) to prepare inks for use by the Mahatma. Since then, the company has steadfastly stuck to its core value of Swadeshi, sticking to its commitments to the nation and her people. The Sulekha factory is carbon-neutral as it generates all its electricity needs from solar panels, is an equal opportunity employer and is a socially responsible corporate citizen. Sulekha inks have been priced competitively keeping in view the needs of the average fountain pen users and despite the increase in almost all the input costs, the pricing has been maintained.
The Swaraj range of inks were officially launched in the Sulekha factory by celebrated poetess and academician Dr Vasundhara Mishra in the presence of Suparna Pathak, eminent journalist; Vishambhar Newar Editor of Chhapte Chhapte and director of Taaza TV; Prof Dilip Shah, Dean of Student Affairs and Prof Minakshi Chaturvedi of the Bhawanipur Education Society College (BESC) – all noted for their love for fountain pens and inks. “I have always used Sulekha inks for my writings” said Dr Vasundhara Mishra, who is perhaps the most read Hindi rhymester from the city, “and it is indeed a happy occasion for me to be visiting the factory. I am overwhelmed by the honour that you have bestowed upon me today and I hope and pray that our young establish the same bonds that we have with this Swadeshi brand”. The programme was conceived and conducted by Chawn Ganguly fountain pen evangelist, who has been closely associated with the revival and resurgence of Sulekha.
Story filed by Jyotshna Agiwal
For More information: https://www.sulekhaink.co.in/
Sulekha Swaraj: the video!