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Tag: Branding

Lamy 2000, Jinhao 80 – can you even compare the two?

The Lamy 2000 is much more than a writing instrument to me. It had appeared first in 1966, the year I was born. Made of what was then dubbed the “space age polymer” Makrolon, it had represented a huge step forward in the world of fountain pen craftsmanship. (That the material was later used to…
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Krishna Ink Peacock Blue – God’s own hues from the master in God’s own country!

The search for excellence is an unending quest – one that has no place for complacency, no respite as it were, from the steady surge forward, even if to sit back, relax and soak in the glory of one’s creations. And who can be a better example of this passion for excellence, than Dr Sreekumar…
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