Beena: The Pen That Stands for Quality, Value And comes with a Decades Old Legacy
Beena. The Pen that has been making us proud for a long time now.
I held a Beena for the first time just 10 days ago. And I could not take my eyes or hands off it. My mentor, Chawm Sir, presented a Beena Antic to me as a New Year gift. Instantly, I realized what the fuss was all about. Why the pen is looked at with so much respect and held with so much love. A perfectly balanced light-weight pen, it is a champion in comfort and filled with features!
Let’s hear all about Beena from the third generation in the family business, Nikhil Motwani:
www.penloverskolkata.com: As India’s oldest continuously running mass producer of fountain pens, how do you see the industry as it is today?
Nikhil Motwani, Beena: We see the industry as an opportunity today. We believe there is a lot of scope if we (all the manufacturers) can manufacture more quality products at an affordable price range. The number of Fountain Pen users that value a good quality product seems to be rising and we believe the good old days are right around the corner.
www.penloverskolkata.com: What are the major challenges that Beena has overcome since its inception in 1965 to have reached this position of pre-eminence?
Nikhil Motwani, Beena: I think the biggest challenge that we faced was when the cheap quality Chinese products had started to take over the market. But I am very proud of how our country has flushed them out slowly and brought back the soul of writing with our local products.
www.penloverskolkata.com: What is the USP of a Beena Pen?
Nikhil Motwani, Beena: I believe the USP of Beena pens is the pen itself: the quality we provide can be matched with some of the leading, expensive pen brands at a price that no one has yet been able to reach.
www.penloverskolkata.com: What are your plans for the immediate future?
Nikhil Motwani, Beena: We are already doing well in the student category. For the immediate future, we plan to make a few models for the luxury segment as well. We will, very soon, be launching a pen in that respect.
www.penloverskolkata.com: From where you stand, do you see a revival in the use of fountain pens?
Nikhil Motwani, Beena: Like I said before, the users are growing on a daily basis, and not just standard users, but quality users. It’s not just FP enthusiasts now. I believe very soon we will be back to the era where fountain pens will again become a regular writing instrument.
www.penloverskolkata.com: What should be done to ensure that more youngsters take up and use the fountain pen, especially as a means of digital detoxification in their lives?
Nikhil Motwani, Beena: In this age of psychological issues, the biggest target for reforms and change in behavioral patterns, are going to be the youngsters. Something as simple as journaling on a physical diary goes a long way and well, what better way to detox than to write down all about how a person feels emotionally with a pen that has the most amount of personal touch. Some might even call it therapeutic.
www.penloverskolkata.com: Anything that you would like to communicate to our readers.
Nikhil Motwani, Beena: If I were to touch the sensitive topic of environment, it’s better to use a fountain pen than the counter options, as a fountain pen, if used right, can last for centuries, generating absolutely no plastic waste.
As an ardent user of fountain pens, I am completely satisfied with the pen’s quality of gliding smoothly over the paper. It is sturdy and seamless, and makes a great companion for everyday use.
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